Design – Michael W. Maguire

BestRide

Mobile-responsive landing page built in Unbounce.

Developed several landing pages for PPC/Social targeting niche long-tail keywords to lift conversion rate and lower cost per acquisition. Project required keyword research in Moz/SEMRush, design/pixel implementation of pages in Unbounce, audience segmenting in Facebook ads, and launch on Google Ads. Was able to increase conversion rate by 1.6% and […]

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Biscom

Newsletter template developed in Marketo with back-end controls.

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Blink

Customized a Shopify plugin builder “Shogun” to develop “snippets” for content block reusability & easy page creation. View page > Built 3 international sites (EU, UK & CAN). Set up payment gateways, cloned theme, customized regional settings, set up sub-domains in DNS manager, QA’ed, launched. Customizations include country dropdown in […]

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Boston 2024

300 x 250 Display ad created for Google Display Network.

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Medisafe

Ad for Boston’s MBTA.

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Miss Haiti

WordPress site with logo design.

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OOFOS

Project Manager for building a rewards program through a Shopify app called “Swell”. Required research, cost analysis, strategizing, implementation, testing and launch. Today: Make template updates (HTML/CSS) with accordance to swell app settings, create rewards incentives, and build email campaigns surrounding platform including automated ‘points reminders’, and sign-up incentives through […]